Having a product makes a company, creating a brand leaves a legacy.
I combine relationship building, data-driven analysis, and product development skills to turn products into brands.
Pillars of Success
“Lead by example.” No matter what your role you can be an influencer. I firmly believe leadership is both top down and bottom up.
“Act as if what you do makes a difference. It does.” Success comes from enjoying the process. The hardest parts are what make achieving the goal worth it.
“The whole is greater than the sum of its parts.” Efficacy is gained through collaboration cross-functionally combating organizational silos.
Sustainability Report Analysis
Nike
As the world is depleted of natural resources we see major companies shifting to more sustainable operations. Is Nike doing enough? I look at their current GRI report as well as marketing initiatives and create a comprehensive analysis on what they are doing well, how they can improve, and what their competition is doing in comparison.
Trends Analysis
The Business of Professional Sports
This is an analysis of the newer and evolving trend of jersey advertisements. The presentation covers the history, current implementation, and future of this advertising vehicle. The data used in this presentation uses current success or failures of certain jersey advertisements as well as consumer behavioral response to these marketing tactics.
Strategic Roadmap
BP
As the world transitions to cleaner energy alternatives, how can fossil fuel stalwart BP find it’s place in the new world. I lay out a three phase roadmap to bring BP into the future.
A little about me
MBA Graduate of Pepperdine University. Pricing Analyst for Reynolds American.
I have worked in Business for over 10 years the majority of that time in the consumer packaged goods segment. My undergraduate degree is from Sonoma State University in Marketing and Wine Business Strategies
A little more about me
I am very passionate about cooking, traveling, wine, gaming, snowboarding, and soccer. I have traveled all over the world and am eager to continue my adventures to learn about new cultures and gain new experiences.
My best friend Zeke
He’s much friendlier than he seems in his glamour shot
My other half
I am recently married to my beautiful wife Heather.